1 post tagged “love support campaign”

If you read any of my recent translation posts, you may have noticed that I've been putting up banners at the end of them. Hopefully, the message was clear from just glimpsing at them, LOL. (^___^") In general, there are two different sets of banners although both carry the same notion: music should be properly bought.

I was prompted to embark on this endeavour because of the increasingly errant arguments I've recently found myself getting into. Some of my friends don't quite understand why I would waste my money on original copies of games, movies, music and whatever it is that I wish to so have since all these things can readily be attained "for free". Indeed, it got even more confusing for them when they realised that I do download things... and that the things I download are the same things I buy... (^___^") So I guess I can't really blame them for finding my position a little odd, can I?

Nonetheless, arguments can seem somewhat unavoidable as my group and I do sit around talking about theoretical issues every now and then, so it's no surprise that we would launch into discourses on the false premises behind the concept of "copyright", the omni-capital might of corporations, and the propagation of the neoliberal agenda, amongst other things (yes, I really am as boring as I sound). But try as I might, I find it very hard to support their position on this issue.

Don't get me wrong though, I have no love for the entertainment industry's incessant chiming that "downloading is theft", nor do I have any respect for their heavy-handed tactics of taking individuals to court in what amounts to outright corporate bullying. No, it is not because I buy their arguments that I buy originals.

Rather, my commitment to purchasing these items is borne from the reasoning that I ultimately live in a meritocratic society, whether I like it or not. It must be stressed then that in a meritocratic society, people are asked to "vote with their wallets" - and when this becomes the primary means of communicating the public will, the purchase of music inevitably buys an artist credibility and legitimacy; however, it also means the converse is ever truer: not purchasing anything from an artist will effectively amount to a vote of no confidence.

Thus, it is for this reason that I have no qualms about forking out the money to buy my music, among other things. It is not in support of the capitalist machinery, but in support of the artist. Not for EMI, but for Hikki; not for avex, but for Ai-chin; not for Warner, but for ayaka; and certainly, not for Sony, but for YUI.

As mentioned, I'm not trying to say that downloading is a bad thing - in fact, I doubt J-pop could have grown so large without such facilitation but in the end of the day, there aren't many avenues with which I could show my appreciation for the impact their work has on my life; so, fortunately for me, one of these methods is hopping into a store and picking up that disc.

With that then, allow me to move on to address each of the two sets of banners and give a very brief description of what I was trying to convey with the words I used, LOL. (^___^")

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The LOVE SUPPORT stream

You may have already figured this out, but "love support" is a play on the compound noun, "life support". The idea is simply to encourage people to support the things they love and, at a time when people seem to be buying less music, it serves as a reminder for us not to inadvertently pull the plug on our music.

The banners that have so far been created under this stream are,

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The PASSION stream

I have to admit that although it seems quite simple, I actually put quite a lot of thought into the words, "FUEL YOUR PASSION" - specifically thinking of each word, the direction of their meaning, rhythm, pronunciation and so on. The point of this stream is to raise awareness that we, as individuals, have a responsibility to sustain the things that we truly feel about.

The banners created to date in this stream are,

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Out of Steam

Well, I've run out of steam, so I guess it's time to bring this post to its conclusion. Check back in a day or so as a translation post follows shortly on the heels of this post! LOL (^___^")